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Clean, simple ingredients are being chosen for health reasons.
People are choosing clean ingredients while avoiding chemical-sounding ingredients, according to a recent survey. They are paying more attention to ingredient lists and choosing simple ingredients because they are more nutritious. Artificial or synthetic ingredients are viewed as potentially causing harmful effects.
Food ingredients with chemical-sounding names have been used for centuries to help improve the flavor, appearance, or texture in food and beverages, but now artificial flavors, colors, sweeteners, and preservatives make a big difference if a consumer chooses to buy the product or pass by it.
OWYN never contains artificial or synthetic ingredients. The clean, simple ingredient list only contains the ingredients your body needs.
Laura Hershey, Registered Dietitian Nutritionist
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